When you begin your Internet marketing career, the very first thing you hear over and over again, is "FIND A PROFITABLE NICHE". I have put this is capital letters, because, to an Internet marketer, this is the Holy Grail, Paradise Found, and winning the lottery all rolled into one!
Finding a profitable niche is one of the most discussed subjects in Internet marketing and can be a scary prospect for the newbie. Everybody talks about it, everybody has opinions on it, and the poor newbie will have many "rabbit caught in headlights" moments just thinking about it.
But the hard fact is, if you have a product in mind, Mister babache and you don't find a niche market for it, then how much success are you going to have? Not a lot. The days of just putting a product up on the internet and making sales without effort are long gone.
One of the first pieces of advice you will be given is to find a niche you are passionate about, or at least have an interest in. A word of caution here.� If you have a hobby or a skill that you are totally passionate about, please don't just assume that there are enough other people (with lots of money to spend!) equally passionate about the same subject! Therein lies disappointment. You MUST do the necessary research to determine how many people are searching for your niche. Put your passion to one side and apply some cold-hearted common sense.
So, bearing all this in mind, some questions to ask yourself:
��� �Is there a market out there with active buyers, a market with a need or problem?
��� �Can you provide a product or service that will satisfy that need or help solve that problem?
��� �Can you easily identify the market and check its profitability?
��� �If your product is aimed at a competitive niche market, will it sell despite the competition?�
Now, let's get started with our research. Remember, you have literally at your fingertips the greatest research tool the world has ever seen, the Internet.
Using a free keyword tool like Wordtracker, type in your main topic. Click the button and you will see a list of the top keywords associated with that topic, and how many times they have been searched for.
You will now have a good idea if your chosen niche is a popular one, and whether enough people are searching for products related to it.
Your search results should show an absolute minimum of 500 searches per month and preferably 1000 or over. This is not a definitive guide, but it is one that is commonly used and should be enough to help you decide whether or not to proceed with that particular niche.
You will be spending a lot of time and effort creating/finding products for your niche, so you must make sure it will be worth it.
Another place to do some detailed research is Clickbank. This is a huge source of information on every niche and product you can possibly imagine. Go to their marketplace, select the relevant category and you will see a list of top-selling products in that category.
Do your research thoroughly, and you will be in a much stronger position when it comes to deciding which products to sell.
Patricia Venables helps newbies to learn the basics of Internet Marketing.
Visit http://basicstepsforbeginners.com for all the information you need to get started.
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